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What is A/B Testing?

Brian Petti, Cleveland Website Designer

A/B testing or experiments is the perfect way to test ads, landing pages, or content to see which is more appealing or converts better with visitors.

First, you need to choose a page to test, and then create an alternate page by changing things like the content, the layout, pictures, links, calls to action, or whatever you choose. You can then measure which page’s performance is better, and see which page the visitors prefer. Then you can repeat the process to create the most efficient and best converting page.

In summary, A/B Testing is testing two or more pages while measuring the results to see which page visitors respond to best.

For more information, see Google’s website on A/B Experiments or contact us today so we can design your next landing page and set up your next A/B Experiment.