< Return to the latest blog posts

Web Design Company in Cleveland Ohio

Brian Petti, Cleveland Website Designer
BRIAN PETTI

Determining a great web design company

A good web design and development company needs to have certain qualities to be worth hiring. If you have made the decision to hire a web design company to build, maintain, or promote your website instead of trying to create it yourself, you should look at these areas: the company’s customer service record, the developers’ skill set, the company’s and designer’s experience, and past projects. Paying money for a low quality website or an inexperienced web designer may hurt your business more than help it, so make sure the company you hire knows all of the different aspects of website development, website design, and search engine optimization.

One of the first things to look at when evaluating a web designer is their portfolio or past projects they have worked on or created. This should give you some great insight on the type of work they produce, the style they put into their work, and the website’s functionality. You may even take a step further and contact the owner of the website to ask their opinion of their website and also what working with that specific web design company was like.

Web design companies should have knowledge of all of the different programming languages, graphic design, search engine optimization, and website promotion. Good companies should create each website from scratch and avoid using models or templates, unless you (the customer) is on a very strict budget. This allows the developer to customize the website according to specific wants or needs. Creating websites from templates can limit functionality as well as makes the website look similar to other sites on the internet. When choosing a web design and development company, be sure and verify that you are getting a custom website specifically designed for the needs of your business.

Graphic design is an area that a web design company should have some skill and knowledge. They should be able to create headers, custom buttons, and Photoshop files that preview the design of your new website. Remember that graphic design isn’t the specialty of some great web design companies. If you are looking for elaborate artwork or logos, you may need to hire a professional design company to take care of that. This is an area you should inquire about, but shouldn’t completely deter you from choosing a certain company to build your website.

Websites can be used for many applications, with one of the most popular being sales. Companies use websites to connect with customers online, giving them an easy way to browse through products and securely complete purchases. If you are looking for a way for customers to buy your products online, then the web design company you hire must have experience and knowledge in e-commerce. E-commerce websites should be easy for a customer to make a purchase so they do not leave your website before their purchased is finished. Other elements that can be added to an e-commerce website include custom shopping carts, shipping information and calculation, coupon codes, product zooming, product reviews, and custom taxing which can be dependent on the state your business resides in. If you’re looking to increase sales by expanding your business online or by revamping your current e-commerce website, be sure to hire a web design and development company that can get the job done.

One of the most important parts of a website is the content management system, or CMS for short. The CMS allows you to control content throughout the website without actually having to write complicated code. Parts of the website that can be changed include text on pages, products, prices, images, and more. Depending on what you are using your new website for and your budget, there are many different options for a content management system. A great web development company will have the ability to create a custom CMS which will allow you to change what you need to without disrupting the layout of your new website. There are also platforms you can purchase to build your website around if you do not want a custom CMS. When interviewing a web design company, be sure to discuss a content management system and how it can work with your business.

Search engine optimization, or SEO, is an extremely important element of building, designing, and promoting a website. SEO is basically being able to increase the visibility of your website through organic searches done by Google and other search engines. For example, if you have an online store that sells “widgets”, you’re goal would be to have your website show up in different search results that contain the word “widgets”. Without optimizing your website so Google knows what it is about, you could potentially miss out on a lot of traffic, and also new customers.

There are many variables that go into SEO, both on your website and off of your website. A web design company should know the best group of keywords to target, and then be able to place those keywords throughout the website in a way that Google finds the content positive and relative to what is being displayed or sold. It is very important to optimize each page through text, headers, images, and even the titles of the different pages. Also, it is very important to track the success of how a website performs through tools like Google Analytics. Any worthwhile web design firm should be able to set this up and also teach you how to run basic functions.

There are many different techniques and variables that go into off-site SEO, too. The most important purpose of off-site SEO is to get other website to link back to your website. Each of these links acts like a “vote” for your website. This helps show Google that your website is relevant to its content.

These services mentioned in this article are only the tip of the iceberg when evaluating a web design company. There are many others things you can look at such as web videos, PR strategies, and even email marketing. Be sure to do your homework when making an important decision such as choosing a company to design a website for you. Meet with the developers you will be working with, ask plenty of questions, and look at their previous work. That way you can be sure you made the right decision.