How Do I Get My Home Remodeling Company To Appear #1 In Google?
That is one of the top questions that I get as a SEO consultant and web designer in the Cleveland area. It’s a relatively complex answer to just respond with a single answer, so I try to get the dialog started by following up with these initial questions, just to learn a little bit about the company:
- How long have you been in the home remodeling business?
- How long have you had a website for your company?
- What have you tried so far?
- What are you goals?
The normal answers are, we’ve been a mom and pop or family remodeling company that has been in business for several years. They usually have had a website for a least a few years and have had some success. Their business normally is based on word of mouth, some local papers, and direct mail. Some have tried to do SEO themselves, and others have never even heard of SEO. Most have heard of Google Adwords and more than half of them have tried using it or have hired someone to mange their campaigns. All with the common replies of, “it was expensive and we didn’t get enough business to keep it going.”
Then, the subject of Home Advisor, Angie’s List, and Thumbtack will usually come up after the SEO/PPC chats. The business owner says the same thing every time: I’m tired of chasing leads and I’m tired of paying for leads that are dead ends.
Does that ring a bell with you and your business? I bet it does. Keep reading.
Remodeling is Hard Work and So Is Marketing Your Business
Remodeling is hard work and requires a lot of different tools at your disposal. Yes, you need hammers, nails, saws, air compressors, tape measures, etc. but most of all, it requires EXPERIENCE.
You can say the same thing about SEO. There’s hundreds of different tools available for SEO consultants and business owners to use to increase their rankings in Google, like ahrefs, Moz, ScreamingFrog, or Majestic. Some are free and some are very expensive. Some, like us even have developed their own proprietary tools to reverse engineer the results. But, I think we’d both agree that it’s the experience that determines the outcome. One mistake with framing your new door could mean the collapse of your wall. One mistake with SEO could totally ruin your business and take you completely off Google. I’m working on almost 2 decades of experience as I’m writing this article. Experience matters, but so does keeping up with the latest in the industry since SEO changes often. What I did 18 years ago would not work today by any means.
Is SEO Something You Can Learn?
I think you probably could if you know a little bit about websites and how they work. It’s something that I could teach someone that is very interested and has the time. But, that takes away time from working on your business and managing your employees. Could I watch a couple of YouTube videos and put a floor in? Yes, and I’ve done it! (Don’t ask to see it ☺) Do I think that if I hired your home remodeling company, you could have done a better job and faster? Absolutely. It just comes down to time, money, experience, and will to learn something new. That’s life, right? Would I ever try to put a new roof on my house? Hell no. Would I ever try to put a new concrete driveway in, Fuck no. Should you try to do SEO yourself? That’s up to you, but I guarantee, I’ll do a better job than you ever could… faster. Being faster and more efficient means, you’ll get that new job before your competition does.
Let Me Quote You and See if It’s Worth You Risking Your Business
Let’s get the money thing out of the way. For small businesses, I know that’s the #1 issue with hiring a SEO consultant. How much do we charge? It depends on a lot of variables. For instance:
- How well designed and built is your current website?
- Do you have the right content on your site?
- Is your website fully-responsive?
- Is your website optimized for conversions?
- Does your website have content management system like WordPress or Joomla?
- Do you have a blog?
- What position are you at now when searching locally?
- Do you have a google map listing along with other essential listings, such as Yelp, Yellow Pages, Bing, etc.?
- Do you need photography or videography for inbound marketing on sites such as YouTube, Google, Facebook, etc.?
- Do you need content created for your website or blog? What about content for external websites that can bring you traffic such as Medium, Reddit, eHow, and other websites.
- Does your competitors have more quality backlinks? If so, how many will we need to create to surpass them?
As you can see, there’s many things we have to look into to determine a price that will work well for your company and it’s mostly based around what you can afford to spend. We can start slow or we can be aggressive off the bat. Prices range from a few hundred to a few thousand per month. That’s the same idea as your home remodeling services. You can give me a better price if I were to have you remodel my entire house at once, versus hiring you for a few hours here and there. That’s why determining a budget that works for us both is a good idea. The more hours per month we can devote to your company, the lower the hourly rate we can afford to give you and the better the result. I can also quote you both ways so you can see the cost savings. So, please reach out today and we’ll get the ball rolling. Since it’s fall, it’s a great time to get started. It will help you in the winter months stay busy, and by the time spring is here, you’ll be doing very well.