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Why You Should Hire a Web Design Company

Brian Petti, Cleveland Website Designer

Why you should hire a Web Design Company rather than building a website yourself for your business

Cleveland Web Design companies and developers learn their trade after years and years of studying and experience. Sure there are free or low cost options on the internet where anyone can use a template and get their own website up and running. The problem is that these websites often look cheap, aren’t very customizable, and don’t fair very well in SEO (search engine optimization).

These days when a customer wants to know more about a company, they hop online and look for a website. Many times this may be the first impression that the customer will get of the business. That’s why it is so important for businesses to put themselves into the best position to convert that visitor into a customer.

When people search for things online, they have a tendency to leave cheap looking websites, never to return. This is why it is important to grab the attention of visitors and entice them to look around, to fill out an opt-in form, or to make a sale (these are all common conversion goals for websites). Businesses have a much better chance of converting potential customers by hiring a professional web design company to create a cutting edge and optimized website. By hiring a web design company, a client is able to have a customized website made that fits their brand. Potential customers will feel much more comfortable when the website flows nicely with brand of the company. This should result in increased conversions.

Search engine optimization is also a critical part of web design that many templates or do-it-yourself websites don’t take into consideration. SEO helps Google and other search engines to rank your site. For example, if Company ABC sells dog toys and someone searches the phrase “best dog toys” in Google, Company ABC would want to rank above the other dog toy websites so the searcher won’t have to dig through thousands of results to find their website. There are also many design aspects that directly relate to SEO that are taken into consideration when designing a website from scratch. Keyword placement, correct font and layout, content placement and substance are a few examples.

Overall, it is important to look at a website like an investment to the company. It is important to be proud to send clients or customers to the site. It should flow with the brand of the business and be fully functional and operational. The website should rank for main keywords and invite potential clients or customers to convert, whether that is submitting a lead form, purchasing something, or contacting the company. All of this can be accomplished when working with a professional and highly-rated web design company such as Orchard Designs.